Urban Shaman are a multidisciplinary events production company that create imaginative, interactive environments for events. As a design collective they have an enormous array of skills from carpentry to sculpting and laser cutting to upholstery. They approached Lord design studio to create a distinctive tribal identity that reflected their name. The typographic logo that we designed has a tribal feel with it's distinctive letterforms. The two arrows at the start of the logo are an ancient Shamanic healing rune symbolising 'others hearts'. We thought this very apt as Urban Shaman create objects and experiences that others love. The versatility of the identity can be seen in it's wide ranging and dynamic application.