The Parent-Infant Foundation is a National charity that supports parent-infant relationships within the UK. Their vision is that all babies should have a sensitive, nurturing relationship to lay the foundations for lifelong mental and physical health. They approached Lord Design Studio as they needed a new identity to represent their new vision and mission for the charity. The logo we designed features an abstract icon of a parent and an infant connected, loosely forming the shape of a heart to demonstrate a healthy bond between the two. We designed the identity, business stationery, document templates, website and brand guidelines.