Breathe + Release is a Pilates studio in Kent. Ainsley came to me with a clear vision for her Pilates studio. The classes at Breathe + Release have a strong focus on breathwork and it was important that this was visually represented in the identity. 

The identity is open and modern, the typeface has been redrawn to ensure that there is as much negative space as possible. There is a connection between the ‘e’ and ‘l’, that shows the continuous nature of breath. 

The brand icon is an elegant word mark combining the b + r letterforms from the brand name.

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Together we designed all of the brand's touch points including the website, marketing materials, signage and social media templates.