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AHA is an experiential online life journey programme founded by Jenny, a doctor and leading human behavioural expert and her husband Max.


I worked closely with Jenny and Max to create an identity that visually depicts the journey that you go on through their life coaching programme.


The circular logo is crafted from the 3 letters ‘AHA’. As well as representing the ‘AHA moment’ you get when things click into place, the name is also an acronym of the three brand pillars, awareness, heart and action.

The AHA brand is forward thinking, passionate and visionary, this has been captured in the application of the logo. 


The logo is a dynamic form that can be used in any colour way and can be used to hold imagery, this visually depicts the wonder, variety and beauty of the world around us. 

AHA logo
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