Forme was founded in 2020 by Michael and Nick with the aim of providing people with a shaker that they would be proud to use in the office, on the train and outside of the gym.​​​​​​​​

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They were keen for their identity to position the brand as a premium alternative to your usual protein shakers. 

The identity for Forme was drawn entirely from scratch to ensure that it was completely unique. The minimal modern design reflects the sleek aesthetic of the shaker itself, combining straight lines and curved forms. In application the 'F' from the logo is used as an icon on the base of the shaker.