Salt + Bear is a boutique Pilates studio in Kenilworth specialising in reformer and equipment Pilates. 

Jules was keen for a light modern aesthetic with a beachy vibe for the identity that could also translate to the interior scheme. 

The logo features a clean, contemporary sans serif font with a selection of icons. These allow the brand to have versatility within it’s communication whilst ensuring everything is visually cohesive.
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The colour palette is reminiscent of sunkissed shores with pale sea blues and soft sand tones.