Salt + Bear
Salt + Bear is a boutique Pilates studio in Kenilworth specialising in reformer and equipment Pilates.
Jules was keen for a light modern aesthetic with a beachy vibe for the identity that could also translate to the interior scheme.
The logo features a clean, contemporary sans serif font with a selection of icons. These allow the brand to have versatility within it’s communication whilst ensuring everything is visually cohesive.
The colour palette is reminiscent of sunkissed shores with pale sea blues and soft sand tones.